Direct.co

A holding company for profitable e-commerce and retail brands.

 

What We Do

Direct.co is a specialty holding company focusing on eCommerce growth.  We drive profitability and growth through expertly targeted quantitative marketing, operational excellence, and by creating a seamless shopping experience across multiple sales channels.

How we got here

Direct.co partners David Hauser and Siamak Taghaddos met at Babson College in 2003, where after graduating they founded Grasshopper, a virtual telephone service.  

Mike Morris, Direct.co’s third partner and COO, joined the Grasshopper’s executive team as head of customer acquisition and retention, helping the bootstrapped company scale profitably and eventually sell to Citrix for $170 million.

Entering the Direct-to-Consumer World

Ready for something new, David, Mike, and Siamak launched the keto snack brand SuperFat on Kickstarter in 2019, using the same omnichannel approach that they strive to implement in all their brands.

Building on their success, they acquired Keto Bars in 2020 and then Perfect Keto in 2021, two established brands in the keto consumer packaged goods space.

Starting Direct.co

As operators of several brands in the DTC space, we’ve built out unique capabilities for running businesses that allow us to acquire and integrate other brands, which include:

  • World-Class Team

    • Utilizing the unique expertise of employees from across all of the companies that Direct.co owns to further excellence in operations, growth marketing, Amazon, and SEO

  • Streamlining Back Office Procedures

    • Maximizing efficiency in ERP, Finance & Accounting, HR, Tax & Legal, Storefront development + design for Shopify, Amazon, Direct Sales, and Brick & Mortar Operations

  • Integrating a Formalized Supply Chain

    • With a focus on logistics, shortage management, and demand planning, while eliminating outages in in-housing operations when necessary

In late 2021 we recognized that there was an opportunity to leverage these capabilities within a holding company, which would allow us to continue to acquire, operate, and sustainably grow profitable businesses.

Our mission

We know many entrepreneurs and business founders who have put enormous effort into growing their businesses, and who are now ready to take a step back from day-to-day operations and take chips off the table.

At Direct.co, we strive to be the best option available for selling your businesses, and we want you to feel confident and relaxed when we take over, understanding that:

  • As founders, you have the opportunity to grow alongside your brand, retaining up to 20% to benefit from future upside

  • We’ll take over CEO responsibilities while retaining your talented full-time team members

  • We will drive profitable growth through our unique and proven techniques for quantitative marketing, operational excellence, and omnichannel sales

If you’re a founder that’s considering an exit, or know someone who is, please fill out the form below and a member of our team will get back to you to answer your questions and walk you through the process.

~ David, Siamak, & Mike

 
 

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